Mixpanel: “Show me the money!”

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mixpanelMixpanel has a mission to help the world learn from its data.  The company went through YC Summer 09 and now analyzes over 6 billion actions every month for companies like Airbnb, Quora, and Jawbone.  Mixpanel recently launched a new suite of Revenue Analytics, which they describe on the Mixpanel company blog.  These new tools enable businesses to measure customer value based on lifetime profitability and total acquisition cost.  Mixpanel Revenue Analytics also allows companies to explore revenue based on user demographics and connect product usage data to profitability.  Mixpanel People Analytics customers can take advantage of these new features now for no additional cost.  Mixpanel also offers a free trial of Revenue Analytics for new users.

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